Google has made it simple for users to view information using select snippets. The snippet in particular appears as one of the search results on the Google search engine. The search engine result page (SERP) is no longer filled with links to other websites. The special snippet provides an answer to the question asked in a few sentences on the SERP.
Since the featured snippets provide answers on the SERP, it is important to optimize your website for Google’s features and rich snippets. In addition, it gives marketers a chance to increase conversions, defeat competitors and drive traffic to their website. So this is a win for all.
Find snippets earned by your rivals
To begin with, you should determine the particular snippets that your contestants are currently ranking. You can search on Google to find out or even use a tool like SEMrush.
After determining the keywords and topics that earn selected snippets, you can optimize your website and blog content for the same. You can also check for variety of keywords and rank for those.
Uncover snippet opportunities using Google
Put yourself in the shoes of your audience and use Google to find answers to common words, basic questions, problems and problems that your service is helping. Make a list of relevant questions, on which check the ‘People also ask’ section.
Platforms like Answer Public help to find the types of queries searched for a particular topic. On this website, when you search for a keyword, it gives results with queries related to the keyword / topic. From them, you can make a list of questions that you want to answer.
Use tools for keyword research
Selective snippets will be placed on the snake to test whether a tool such as a serpent has been used. Choosing the right keywords is highly important – both while looking for more content ideas on other platforms and incorporating them into your content to optimize for snippets in particular.
Cover many related questions in each article
The Ahrefs study suggests that, once a page earns a featured snippet, it is more likely to be featured in other related questions.
Your focus should be on creating concrete articles that answer all the immediate and relevant questions of the main question.
It also makes it easier for the reader to find all the information in one place, so prepare content that answers many questions in one article instead of preparing several individual articles.
Monitor word count
According to SEMrush, the most common length of content in snippets with characteristics is between 40–50 words. Keep your content interesting and concise. Break down content into lists, paragraphs, and steps. Keeping the reader in mind, use naturally long-tail keywords in the content. See tools such as word count tools.
Use header
When you break up your content into lists, steps and paragraphs use headings and subheadings to organize the content. When posting content on your website be sure to organize sub-headings by size as Google tags in chronological order. The more you work in favor of Google algorithm, the more likely your content will appear. Because when you adapt to the changes that roll it out and follow it, your website will rank higher.
Constantly update the ‘How-to’ section of your website
This section is dedicated to answering people’s questions. When you constantly add rich content to this section, you regularly contribute to creating select snippets for your website. If the ‘how-to’ section is not very suitable for your services, an FAQ or Q&A is an option. This section answers your potential customers’ pain points / questions in one place.
Add high-quality visual content
Photos, videos, and infographics help rank featured snippets. Creating high quality videos is a big factor in customer engagement. 79% of consumers like to watch videos to read about a product.
The conclusion
Use the above methods to optimize your website for Google’s selective and rich snippets. By earning featured snippets, you can rank for position zero – the highest position on the results page without paid advertising. Increase conversions, increase traffic and sales by using select snippets.